Director, Marketing
Job Summary:
Responsible for leading the development and execution of integrated marketing and communications strategies aimed at growing the clinical business and achieving UTMB’s strategic plan goals. Ensures alignment to the UTMB brand across the enterprise.
Essential Job Functions:
- Strategy:
o Develops marketing strategies and plans to increase referrals from all markets
o Delivers marketing support to achieve enterprise wide short and long-term revenue goals
o Manages relationships and leads alignment of strategies with related programs such as: community relations, physician relations and provider relations
o Demonstrates thought leadership in service line marketing, brand and reputation strategy
o Stays abreast of leading-edge marketing and communications strategies and tactics and drives innovation across the team and organization.
- Planning and Execution:
o Leads the designs and execution of marketing initiatives to support the organization’s strategic plan
o Utilizes existing market data and institutional market intelligence to make decisions and make revisions as necessary
o Oversees the development, execution, and interpretation of market research to ensure understanding of our market
o Develops a qualified network of outside agencies and vendors to expand the team’s capabilities and increase capacity
o Selects and manages the external partners
o Develops and manages the related budgets
- Mentoring/Coaching:
o Creates a cohesive, innovative team
o Manages performance of the team through feedback, coaching and developmental assignments
o Leads the recruitment of required resources
o Fosters teamwork, innovation and collaboration by serving as a role model and mentor
- Customer Service:
o Provides strategic consultation and expertise on marketing and communications to address business opportunities
o Develops and maintains collaborative relationships with internal clients and senior management
o Considers impact of actions on all stakeholders and the organization
o Identifies potential issues and proactively provides solutions.
Marginal or Periodic Functions:
- Adheres to internal controls and reporting structure.
- Performs related duties as required.
Knowledge/Skills/Abilities:
- Demonstrated leadership abilities
- Problem-solving skills: use of data to drive decisions and improvements
- Excellent verbal, written and interpersonal communication skills
- Demonstrated understanding of brand and reputation management
- Establishes and maintains effective relationships throughout the organization and at all levels
- Ability to effectively lead employees, teams and peers
Minimum Qualifications:
- Bachelor of Arts or Science in Marketing, Communications, Business or related field.
- 10 years of experience in developing, defining, leading and managing marketing programs.
- 5 years of supervisory experience.
Preferred Qualifications:
- Master’s degree preferred in Marketing, Communications, Business, or related field
- Experience in marketing clinical services; marketing in an academic health center
- Experience in leading and directing marketing function in a large organization or agency
Equal Employment Opportunity:
UTMB Health strives to provide equal opportunity employment without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, genetic information, disability, veteran status, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. As a VEVRAA Federal Contractor, UTMB Health takes affirmative action to hire and advance women, minorities, protected veterans and individuals with disabilities.
